Contemporary Fashion Campaign Poster JSON
ChatGPT1:1

Contemporary Fashion Campaign Poster JSON

Contemporary Fashion Campaign Poster JSON—a ChatGPT prompt with fashion and advertising art direction.

#fashion#advertising#poster#editorial

Best used for

Use for campaign concepts and feed-ready visual directions; add exact brand copy in a layout tool.

Created by

Prompt Bookmarks @promptbookmarks Original source: x.com

The prompt

Copy it.
Then make it yours.

{
"input": {
"pose": "{{cross legged}}",

"brand_name": "{{aroma}}",
"brand_logo": "{{generate logo}}",
"brand_tagline": "{{generate tagline}}",
"headline": "{{generate headline}}",
"subheadline": "{{GENERATE SUBHEADLINE}}",
"supporting_text": "{{GENERATE SUPPORTING_TEXT}}",
"microcopy": "{{GENERATE MICROCOPY}}"

},

"generation": {
"type": "premium_contemporary_fashion_campaign",
"aspect_ratio": "2:3",
"orientation": "portrait",

"visual_style": {
"reference_direction": "Use the supplied reference images as the strict visual direction.",
"aesthetic": "high-end contemporary fashion advertising with a clean editorial magazine aesthetic",
"mood": "confident, sophisticated, aspirational, understated and modern",
"finish": "photorealistic professional fashion campaign photography",
"overall_design": "minimal, premium, intentional and highly art-directed"
},

"subject": {
"model": "young adult female fashion model",
"appearance": "naturally attractive contemporary editorial model",
"skin": "realistic natural skin texture with subtle pores and minimal retouching",
"makeup": "refined natural fashion makeup",
"hair": "natural polished editorial hairstyle",
"expression": "confident, composed and subtly expressive",
"anatomy": "realistic human anatomy and proportions"
},

"outfit": {
"style": "modern elevated casual / contemporary lifestyle fashion",
"wardrobe": "premium everyday fashion with clean silhouettes",
"palette": "muted sophisticated neutrals with restrained navy, cream, beige, brown, charcoal or similarly understated tones",
"materials": "realistic premium cotton, denim, nylon, fleece, leather or technical fabrics depending on garment",
"construction": "accurate seams, stitching, hems, zippers, pockets and garment structure",
"fit": "natural contemporary fashion fit",
"rule": "Keep the clothing visually coherent with the reference campaign aesthetic."
},

"pose": {
"instruction": "{{USER_DEFINED_POSE}}",
"priority": "Follow the user's requested pose precisely while maintaining realistic anatomy, natural balance and believable interaction with the environment.",
"camera_relationship": "pose should be deliberately composed for a professional fashion advertisement"
},

"environment": {
"setting": "minimalist premium studio environment",
"background": "warm off-white, cream, beige or soft light gray",
"architecture": "subtle geometric architectural forms or sculptural blocks",
"props": "minimal and purposeful",
"floor": "matte neutral studio floor",
"background_detail": "clean and uncluttered",
"negative_space": "large intentional areas of negative space for typography"
},

"lighting": {
"style": "high-end commercial fashion lighting",
"source": "large soft diffused studio lights",
"direction": "soft directional illumination",
"shadows": "natural controlled soft shadows",
"skin": "flattering but realistic",
"contrast": "moderate",
"highlights": "subtle and physically realistic"
},

"camera": {
"style": "professional editorial fashion photography",
"camera": "high-end full-frame or medium-format camera",
"lens": "premium fashion/portrait lens",
"perspective": "intentional editorial perspective",
"depth_of_field": "controlled realistic depth of field",
"focus": "sharp facial and garment detail",
"image_quality": "extremely detailed photographic realism"
},

"composition": {
"format": "vertical 2:3 fashion poster",
"layout": "asymmetrical editorial composition",
"subject": "strong visual presence without filling the entire frame",
"negative_space": "reserve substantial clean space for typography",
"hierarchy": [
"model and fashion",
"brand identity",
"main headline",
"supporting text",
"small editorial details"
],
"balance": "use the model, architecture and typography to create a carefully balanced magazine-cover-like composition"
},

"color_grading": {
"palette": "warm neutral luxury palette",
"saturation": "restrained",
"contrast": "soft to moderate",
"grading": "premium editorial color grading",
"texture": "subtle photographic grain and realistic tonal variation",
"avoid": [
"neon colors",
"oversaturation",
"heavy HDR",
"teal-orange cinematic grading",
"plastic-looking skin"
]
},

"typography": {
"brand": {
"name": "{{BRAND_NAME}}",
"logo": "{{BRAND_LOGO}}",
"placement": "upper corner within clean negative space",
"style": "minimal premium fashion branding"
},

"tagline": {
"text": "{{BRAND_TAGLINE}}",
"placement": "directly beneath or adjacent to the brand identity",
"style": "small uppercase typography with generous letter spacing"
},

"headline": {
"text": "{{HEADLINE}}",
"placement": "large editorial text block in the strongest available negative-space region",
"style": "bold contemporary typography",
"scale": "large and visually dominant",
"alignment": "clean editorial alignment"
},

"subheadline": {
"text": "{{SUBHEADLINE}}",
"placement": "near the headline",
"style": "smaller uppercase or refined sans-serif typography",
"letter_spacing": "generous"
},

"supporting_text": {
"text": "{{SUPPORTING_TEXT}}",
"placement": "secondary negative-space areas",
"style": "small editorial microcopy"
},

"microcopy": {
"text": "{{MICROCOPY}}",
"placement": "small peripheral details",
"style": "minimal uppercase typography"
},

"graphic_elements": [
"thin horizontal divider lines",
"small uppercase labels",
"subtle arrows when appropriate",
"minimal icons when appropriate",
"small editorial annotations"
],

"typographic_rule": "All supplied text must be reproduced exactly, spelled correctly and rendered as intentional professional graphic design."
},

"art_direction": {
"reference_match": "Capture the same restrained luxury-fashion advertising language as the references.",
"design_principles": [
"strong negative space",
"clean hierarchy",
"minimal graphic decoration",
"premium editorial typography",
"architectural simplicity",
"realistic fashion photography",
"controlled neutral palette",
"commercial polish"
],
"restraint": "Every visual element must have a purpose. Avoid unnecessary decoration."
},

"negative_prompt": [
"generic stock photo",
"cheap fashion advertisement",
"busy background",
"overdecorated composition",
"random props",
"oversaturated colors",
"plastic skin",
"excessive beauty retouching",
"unrealistic anatomy",
"extra fingers",
"deformed hands",
"warped limbs",
"distorted clothing",
"floating objects",
"bad perspective",
"poor garment construction",
"random logos",
"random text",
"misspelled text",
"gibberish typography",
"illegible typography",
"watermarks"
]

},

"output": {
"aspect_ratio": "2:3",
"format": "single finished fashion advertising poster",
"quality": "maximum",
"style": "photorealistic premium editorial campaign"
}
}

Detected placeholders

{cross legged}{aroma}{generate logo}{generate tagline}{generate headline}{GENERATE SUBHEADLINE}{GENERATE SUPPORTING_TEXT}{GENERATE MICROCOPY}

Refinement notes

Three useful ways to customize it

01

Subject and action

Replace the central subject first, then adjust its pose, action, expression, or relationship to the scene.

02

Composition and light

Change the viewpoint, crop, negative space, light direction, and contrast before layering on more style words.

03

Output shape

The saved reference uses 1:1. Change the aspect ratio to match the final placement before refining small details.